What are Absolute Extremes? They are words such as always, all, never and every. These words are almost never accurate and they can confuse customers and fuel confrontation. The best strategy is to avoid using Absolute Extremes.
Here are a few examples:
He is never at his desk.
She is always late.
They all have terrible attitudes.
He frowns on the phone during every call.
Customers appreciate accuracy and a minimal amount of editorializing.
