Our 18 year old son bought a pair of customized Nike sneakers (www.nikeid.com). He designed his sneakers online right down to the colors. He even had his name embossed onto the sneaker’s material. Here is the kicker. The customization does not cost extra. The only downside was he had to wait about three weeks.
Customers will wait patiently for something they really want and only if the product or service has a proven track record of quality. A customer’s patience is directly proportional to how well your product or service is perceived. Is it worth the wait?